Juan Aranda is a designer with more than 10 years of experience. He currently works as Service Design Senior Manager at BBVA in the New Relationship Model program.
During the previous four years he led designs projects at The Cocktail, a design consultancy agency, where he collaborated in different key accounts like HSBC, Repsol, Mapfre, Planeta, etc
He was born in Andalusia (Spain) where he graduated in Advertising and P.R. There, he founded his own graphic design studio with three other colleagues that evolved into a digital product agency. He has combined his work as a designer with teaching at the University of Seville, CEADE and IED Madrid.
He understands design as the main tool for identifying needs within a system. It is the design that defines a new perspective to solve those needs and creates the path that leads to that new vision.
